The answer lies in the deep seated philanthropic goals of Chuck Shepard, the owner of Hoodoo Ski Area. While many of us recognize Chuck as the person who successfully built Hoodoo into a popular family winter destination, most people do not know that he also owns and operates Umbrella Properties. As a property manager, Chuck comes face to face with tenants who are struggling to manage their financial responsibilities and the demands of family life.
Recognizing that many families need a helping hand, Chuck turned his attention, and his generosity, toward support for ShelterCare and our work with homeless families in Lane County. When asked why he sponsors ShelterCare under the auspices of Hoodoo Ski Area instead of Umbrella Properties, his answer is simple “It’s a lot more fun to promote Hoodoo — and your main event comes right before the ski season.”
Hoodoo has supported ShelterCare for many years, most recently as a major sponsor of our annual event, Jack-O-Lanterns on Broadway. “The pumpkin festival is a great community event that raises money and awareness for ShelterCare, two things that are really important for a nonprofit’s success.” says Shepard. “The fact that ShelterCare provides services that reach far beyond shelter is particularly appealing to us. As business people, we appreciate that the programs that we support teach people how to become independent and reintegrate.