For more than ten years KVAL has supported ShelterCare’s work with the homeless of Lane County. The start of this relationship came at a time when the need for fundraising at ShelterCare was growing. KVAL eagerly helped with the production of commercials that allowed the agency to have a television presence. Over the years, KVAL’s sponsorship has helped promote our overall mission of hope while also advertising special fundraising events such as our House Warming Auction, and more recently, our successful “I ShelterCare about Homelessness” campaign, which raised over $50,000 for homeless families in Lane County.
Educating the community about the complexity of homelessness and psychiatric disabilities is critical in fulfilling our mission. The knowledge and technical ability of the team at KVAL is an invaluable asset to our community outreach. Look for ShelterCare’s messages and advertisements the next time you tune into the best source for news on television in Lane County!